Situated in the far north of Nagano Prefecture, Iiyama city is Japan’s eternal home town, where nostalgic scenery depicted in songs like Furusato and Oborozukiyo can still be found.
Amidst the region’s rich natural landscape, a unique history and culture, sense of tradition, and kindness has flourished.
2026.01.05
From January: Bamboo Craft, Oyaki Making, and Matcha Experience Programs
2025.12.24
In Iiyama City, a pilot program for shared taxis and ride‑sharing is currently being conducted.
2025.12.24
【Jan 10 – Feb 14】Snow Monkey Shuttle Bus (Madarao Kogen – Iiyama Station – Snow Monkey Park)
Explore the Great Outdoors During Green Season in Iiyama City
My first image of Iiyama City remains vivid in my mind nearly three years later. Stepping off of the Shinkansen bullet train from Tokyo ...
A Family-Friendly Winter Escape To Iiyama City
The 1998 Winter Olympics first brought the world’s attention to Nagano as a world-class destination for winter sports. With one of ...
Find Your Inner Peace Spiritual Adventures in Iiyama City
Illuminated only by the light of the open door, the yamabushi Shida-san sat in the darkness of the temple praying for our safe travels on the way up the mountain to …
Cycling in Paradise Riding the Scenic Paths of Iiyama City
The ride across the plains of northern Nagano was effortless; the electric motor of my bicycle propelled me over small hills and short inclines as I enjoyed …
Wellness in the Wilderness – A Forest Bathing Getaway in Iiyama
The Japanese have a word for it: shinrinyoku, which translates literally into “forest bathing.” Call it shinrinyoku, forest therapy, or a rejuvenating walk in the woods …
Enjoy Japan’s Autumn the Japanese Way in Iiyama City
Japanese people enjoy autumn in many ways, most commonly by harvesting crops and fruits, savoring seasonal food, and enjoying the autumn …
SHIN-ETSU TRAIL
The long trail runs for 80 km through the mountain villages on the border between Nagano and Niigata prefectures. Rarely will you find a genuine trail in Japan like this, which lets you feel the abundant nature, history, and culture.
RESTAURANT KAMAKURA VILLAGE
A “kamakura” or snow hut restaurant that’s only open 1 month a year, from the end of January to the end of February.You can eat the local specialty hot pot in a snow hut large enough to hold about 4 adults.
MADARAO MOUNTAIN RESORT
A ski resort where you can enjoy powder skiing, snowboarding thanks to abundant snowfall.We have the most tree run courses in Japan. From spring until fall, you can enjoy trekking on the long trail.
TOGARI ONSEN SNOW RESORT
Enjoy a light-hearted introduction to Japanese country life by staying at a farm inn. We hope you’ll try harvesting, prepare local cuisine, and experience the kind of life you’ll only find in Japan’s snow country.
You can enjoy magnificent landscapes, balmy highlands, beautiful rural scenery, and streets lined with traditional temples.
Get the scoop here on what sights, activities and places require planning ahead.
Shinshu Iiyama Tourism Bureau
Shinshu-Iiyama Tourism Bureau is a tourism promotion organization in Iiyama City in Nagano Prefecture.
We offer all the support we possibly can to make life easier for all media outlets looking to collect data or shoot on location, as well as to everyone in the travel business putting together new tour packages.
The authentic snowy countryside in Japan
We bring you the beautiful scenery of Iiyama City, a place blessed with abundant snow.
How to fun of winter's Iiyama staying (ENGLISH)
Welcom to Iiyama !
This video is made by Shinshu Iiyama Tourism Bureau to promote Iiyama-city.
Shin-etsu Trail Promotional Video (English)
The Shin-etsu Trail runs for 80 kilometers along the border between Nagano and Niigata Prefectures, following the path of the Sekida Mountain ridge.
The rustic beauty of Iiyama
A rural town in northern Nagano prefecture that evokes a sense of Japan’s untouched landscape.
Shin-etsu Shizenkyo Activity Center
Shin-etsu Shizenkyo Activity Center is an information center offering details on the great outdoors and activities you can enjoy all year round in the Shin-etsu Shizenkyo Area. Throughout the year they introduce and arrange a variety of tours.
