Shinshu-Iiyama Tourism Bureau

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Shinshu-Iiyama Tourism Bureau

The Late-Arriving Spring in the Snow Country.

Spring covered with the colorful flowers

Authentic Japanese Hometown Experience

A Perfect Day in the Snow

Welcome to IIYAMA,JAPAN

Situated in the far north of Nagano Prefecture, Iiyama city is Japan’s eternal home town, where nostalgic scenery depicted in songs like Furusato and Oborozukiyo can still be found.

Amidst the region’s rich natural landscape, a unique history and culture, sense of tradition, and kindness has flourished. 

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TRAVELOG

THINGS TO DO

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PLACES TO GO

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BOOKING

You can enjoy magnificent landscapes, balmy highlands, beautiful rural scenery, and streets lined with traditional temples.
Get the scoop here on what sights, activities and places require planning ahead.

NEWS

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  • NEW TRAVEL GUIDELINES
  • Iiyama station
AROUND IIYAMA

ABOUT US

Shinshu Iiyama Tourism Bureau

Shinshu-Iiyama Tourism Bureau is a tourism promotion organization in Iiyama City in Nagano Prefecture.
We offer all the support we possibly can to make life easier for all media outlets looking to collect data or shoot on location, as well as to everyone in the travel business putting together new tour packages.

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IIYAMA PROMOTION MOVIE

The authentic snowy countryside in Japan

We bring you the beautiful scenery of Iiyama City, a place blessed with abundant snow.

How to fun of winter's Iiyama staying (ENGLISH)

Welcom to Iiyama !
This video is made by Shinshu Iiyama Tourism Bureau to promote Iiyama-city.

Shin-etsu Trail Promotional Video (English)

The Shin-etsu Trail runs for 80 kilometers along the border between Nagano and Niigata Prefectures, following the path of the Sekida Mountain ridge.

The rustic beauty of Iiyama

A rural town in northern Nagano prefecture that evokes a sense of Japan’s untouched landscape.

Shin-etsu Shizenkyo Activity Center

Shin-etsu Shizenkyo Activity Center is an information center offering details on the great outdoors and activities you can enjoy all year round in the Shin-etsu Shizenkyo Area. Throughout the year they introduce and arrange a variety of tours.

Snowbike

Experience the mountain in a whole new way. Whip turns and draw out drifts on a course specifically designed for bicycles.

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